Bic pro + is a gel pen designed for BIC, with an innovative, patented, ergonomic grip.
BIC PRO+ was part of a big brief, BIC required design proposal for innovative writing instruments, mechanical Pencils and “SUV/Jeep  inspired” gel pen. PRO+ has been produced in various configurations, the particular shape of the grip is patented.
I have designed this SOFT GRIP using a mold of my hand on a pen dipped in clay. To be honest I’ve designed this pen , from sketches to renders in one day, and the final project had only minor changes before production.

Design - Paolo De Giusti