Paolo De Giusti Industrial Designer from Olevano Romano, just few km from Rome, De Giusti Design® is the name used to develop industrial design and visual communication projects.
I've spent the last years as Designer freelance, working at the same time on personal projects to keep my skills constantly updated, in collaboration with innovative startups, or for big international Companies. During these time I've designed every kind of product: bicycles and lighting systems, biomedical equipment, household accessories, motorcycles, writing instruments and advanced automotive components, art projects etc , building by myself perfect prototypes using 3d print and any kind of advanced prototyping technique.
I've successfully participated in various design contests ( Peugeot, Ducati, Valtra ) and my works have been published in various international magazines, and exhibited in Italy, in Rome, and in Netherlands (cubedesign museum).
I've designed for Leo Burnett Dubai, (mainly Johnny Walker and Philip Morris) developping the entire product design guideline for the luxury products. As Lead industrial Designer I've followed personally the development of some design guidelines, working with suppliers and travelling around middle east and far east to check the production. I've designed the product guidelines for Marlboro Premium Black and RED, gadgets, furntirure, set up for events, shops, hotel, airports...a lot of stuff.
( In my portfolio there is only a little part of these works, unfortunatly most are confidential).
Always passionate about technical aspects of production,and I love to create with my own hands; for this reason my design process is not limited to the creative part.
Starting from a well written brief and a timeline I can bring any project from the initial sketches to the most complex details of production, considering the basic components of visual communication and brand identity too.
With the same approach for each new project: harmonize in the Design all the important aspects : production process,target, innovation, budget etc using all the brief limits as bones to create a solid structured project.
For this reason I love a well written brief, it's easier to find in a short time the right product idea, but if there is time, I've absolutly no problem to think out of the box and create wild design concepts.
My current workflow is: brief,short brainstorming, fast sketch with a black roller pen, selection of main concept, if necessary wacom sketch, rhino3d and renders, presentation via pdf and prototype 3d printed. It's possible to complete the process with the basic communication tools, the brand identity , and developing further the project to get the executive files ready for industrial processes and productions
Submit your Brief to get a quotation for cost and timeline. I'm available for national and International projects, usually in few days since your mail, if required it's possible to travel and develop the project on site